📊 Ground your paper by referencing B.A.R.C. (Broadcast Audience Research Council) India ratings to show which channels are leading in viewership.
To map the market shift from state-run Doordarshan to private networks (Zee Marathi, Star Pravah, Colors Marathi) and evaluate their cultural and economic footprint. 2. Historical Evolution: From Doordarshan to Cable War
A look at how channel rankings fluctuate (e.g., the rise of Star Pravah as a dominant player in recent years). 5. Challenges in the Digital Age (The OTT Threat)