Sony Kdf E50a10 Lamp Best Buy -

: A direct replacement part from the manufacturer, typically the most expensive option at around ~$137.00 via specialized retailers like MyProjectorLamps USA Advanced Lamps (AL Series)

When shopping for a replacement, you can choose between a full housing assembly (easier to install) or a bare bulb (cheaper but requires more labor). Jaspertronics OEM Assembly sony kdf e50a10 lamp best buy

: This is a top-tier choice featuring a genuine inside a high-quality housing. It offers a 6,000-hour rating and is available at Jaspertronics for ~$95.00. Sony Genuine Original Lamp : A direct replacement part from the manufacturer,