Research shows that persuasive appeals matched to an individual's personality—such as their level of or openness to experience —can increase engagement by up to 40%.
To influence effectively, your communication should balance three key elements:
Using "you" can establish a closer relationship and increase the perceived assertiveness of your message. 3. Strategic "Appeals" (The Rhetorical Triad) Personality Language(tm): How To PERSUADE And I...
Understand why you make specific decisions or react in certain ways.
By mastering this "language," you gain an unprecedented advantage: Research shows that persuasive appeals matched to an
Adjust your own delivery to match the "frequency" of the person you are speaking with, making your message far more persuasive. The Core Principles of Persuasion and Influence
People inadvertently reveal the "secrets" of their behavior through their choice of words and communication style. Tell stories and use vivid language to trigger
Tell stories and use vivid language to trigger an emotional response, which is often the true driver of decision-making. Practical Applications