Levi Strauss & Co. Apr 2026

: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio

: Officially designated the flagship riveted pant as the 501® . Levi Strauss & Co.

: Acquired in 2021, this body-positive brand marks the company's entry into premium activewear. : Added the iconic Red Tab to the

In 1853, Bavarian immigrant Levi Strauss opened a wholesale dry goods business in San Francisco. The company’s trajectory changed forever in 1873 when Strauss partnered with tailor Jacob Davis to patent copper-riveted reinforcements for denim work pants—the birth of the modern . Key historical milestones include: 1873 : Received U.S. Patent No. 139,121 for riveted pants. In 1853, Bavarian immigrant Levi Strauss opened a

: Launched Lady Levi’s® , the first blue jeans designed specifically for women.

: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co