The partnership between Juice WRLD and Cole Bennett was a strategic move influenced by .
: Brief glimpses of a woman in corpse-like makeup and a final image of hands joining with a pulsing heart underscore the morbid remains of his past love. Artistic Collaboration
The music video is characterized as "psychedelic and abstract," utilizing dreamlike imagery to mirror the song’s themes of heartbreak and sleep paralysis.
"Lucid Dreams," directed by for his Lyrical Lemonade platform, is a seminal work in the emo-rap genre that visually translates Juice WRLD's raw vulnerability and mental anguish. Released in May 2018, the video served as a career catalyst, propelling the song to No. 2 on the Billboard Hot 100 and eventually surpassing one billion views on YouTube. Visual Symbolism and Themes
: A recurring visual features Juice WRLD’s head appearing trapped in a floor, his body seemingly tied down. This symbolizes the feeling of helplessness and being "unable to move," which is a common experience in actual lucid dreaming and sleep paralysis.
: Bennett utilizes flashy animations, digital skulls, and shifting colors to depict a distorted mind. The "dead" flashes in red and imagery of a fiery door signify the internal "hell" of a toxic relationship.
