Dermalogica

While teaching at IDI, Jane realized that none of the available skincare products met her standards. They were often filled with common irritants like , which Jane personally struggled with due to her own dermatitis and eczema.

In 1983, she opened a small classroom in Marina del Rey, California, called The International Dermal Institute (IDI) .

She offered $10 skin care classes to professionals to help them become more competitive and respected in the industry. 3. The Birth of Dermalogica (1986) DERMALOGICA

The brand pioneered concepts like Face Mapping and the Double Cleanse (starting with their best-selling PreCleanse ).

Growing up in the UK with a widowed mother who worked as a nurse, Jane was raised with a strong sense of independence. The most impactful advice she ever received was her mother’s constant refrain: . This push toward gaining a practical skill led Jane to train as a skin therapist in the United Kingdom. 2. Identifying a Gap in Los Angeles (1983) While teaching at IDI, Jane realized that none

In 1986 , Jane developed her own product line— Dermalogica —focused on skin health.

Through initiatives like Financial Independence Through Entrepreneurship (FITE) , Jane has provided thousands of loans to women entrepreneurs globally, mirroring the independence her mother once urged her to find. She offered $10 skin care classes to professionals

The story of is essentially the story of its founder, Jane Wurwand , and her mission to redefine the skincare industry by focusing on health and education rather than "beauty" or luxury . 1. The Five Words That Started It All