Directed by , the music video was filmed in New York and features a cameo by American singer Prince Royce .
Released on April 20, 2018, by Becky G and Natti Natasha serves as a defining milestone in modern reggaeton. Beyond its infectious urban rhythms, the track challenged the gendered power dynamics of the Latin music industry by unapologetically centering female sexuality—a theme traditionally reserved for male artists in the genre. 1. Production and Origins: A Collaborative Fight Becky G & Natti Natasha - Sin Pijama
: The video was a massive commercial success, joining YouTube's "billionaire club" by the end of 2018. 4. Commercial Success and Industry Impact Directed by , the music video was filmed
The Cultural Phenomenon of "Sin Pijama": Empowerment and Provocation in Latin Music Becky G & Natti Natasha - Sin Pijama
: The video plays with the "great fantasy of men" regarding what happens at female sleepovers. It begins with high-fashion, Victoria's Secret-inspired lingerie and a lavish party—reflecting a male-gaze fantasy—before ending with a "plot twist" that reveals the casual, sweatpants-and-popcorn reality of the night.
: The song unapologetically references sexual desire and smoking cannabis. While these themes are commonplace in male-led tracks like "Cuatro Babys" by Maluma, they were considered provocative for an all-female duet.