What is Integrated Marketing? Definition + Guide - Salesforce
A successful IMC strategy follows a structured sequence to ensure all promotional tools work in harmony:
The text by George E. Belch and Michael A. Belch is a seminal textbook that provides a comprehensive framework for planning, executing, and evaluating marketing communications. Core Integrated Marketing Communications (IMC) Guide
Integrated Marketing Communications is a strategic process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted relevant external and internal audiences. 1. The IMC Planning Process