Rivals like Disney+ and Netflix are increasingly bundling services or exchanging content to reduce customer churn. For example, Netflix has begun integrating linear channels from broadcasters like France's TF1 to boost local relevance.
Major platforms are moving toward hybrid models that combine subscription tiers with advertising (AVOD/FAST), which are expected to account for 27.85% of global streaming revenue by 2028. Rivals like Disney+ and Netflix are increasingly bundling
The "Streaming Wars" have shifted from a pure subscriber race to a focus on profitability and engagement. Rivals like Disney+ and Netflix are increasingly bundling
