: The video ends with a message on a scrap of paper: "People change, things change, and me too," reinforcing his desire to leave behind his controversial past for a better future. Commercial and Cultural Impact
The song and video achieved massive success, cementing X's legacy in the "emo rap" subgenre. XXXTENTACION - SAD! (Music Video)
: He interacts with a mysterious, hooded figure known as "Gekyume"—a word X invented meaning a "different state" or "next" universe of thought. This figure acts as a guide, pushing him to "spread love" and "change the overall cycle of energy". : The video ends with a message on
: On Spotify, the track has amassed over 2.4 billion streams , remaining one of the platform's most-played songs. This figure acts as a guide, pushing him
: X is shown brutally fighting his former self, symbolizing his real-life attempt to change his public image and personal behavior.
XXXTENTACION's music video remains one of the most haunting and culturally significant visuals in hip-hop history. Released posthumously on June 28, 2018 —just ten days after the artist's tragic death—it serves as a surreal manifesto of self-transformation and letting go. Killing the Old Self