: For the first two years, the commercials took place exclusively in a fictional, all-white Superstore during Flo's "never-ending shift".
Progressive has unintentionally built a "multiverse" of mascots that have become more recognizable than the company's actual services. ww.progressive
: Before Flo, the brand experimented with unconventional mascots, including an ET-like character and even Ryan Stiles from Whose Line Is It Anyway? in the early 2000s. Behind the Scenes Facts Our History - Progressive : For the first two years, the commercials
The "interesting story" of is defined by its transformation from a standard insurance company into a pop-culture powerhouse through its legendary commercial characters. The Lore of the "Progressive Universe" : For the first two years