Who Buys Phones -

: Representing the 33% of Americans open to refurbished devices , these buyers prioritize value over the latest features. They are often younger generations, like Gen Z and Millennials , who are more confident in the resale value and sustainability of used tech than older generations.

In a world where 90% of the population carries a mobile phone, the "buyer" is no longer just one person but a collection of distinct archetypes, each driven by a different need, from the thrill of the new to the necessity of daily life. The Protagonists of the Upgrade Cycle who buys phones

: This group, about 18% of consumers, views the phone as a vital tool for work and life. They typically only buy a new phone when forced by functional failure : a shortening battery life (cited by 75% of users), screen damage (55%), or a device that can no longer keep up with modern software. : Representing the 33% of Americans open to