Who Buys Motorcycles Site

: A detailed one-sheet from Cycle Trader outlining buyer motivations, marital status, and household income, noting that 28% of buyers earn over $100k annually.

Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models. who buys motorcycles

: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 . : A detailed one-sheet from Cycle Trader outlining

Below are key papers and reports that detail "who buys motorcycles": and household income