Traditional roles are evolving, particularly within LGBTQ+ communities and modern heterosexual pairings.
The dominant force, making up roughly 59% of buyers. They are more likely than other generations to view engagement rings as a priority and are 12.5% more likely to upgrade their ring later in life as they gain financial stability. who buys engagement rings
In 2025, the average spend on an engagement ring rose to $7,364 , a nearly 10% increase from the previous year. 3. Modern Gender & Relationship Trends In 2025, the average spend on an engagement
A smaller but growing segment focused on affordability and contemporary designs. They are highly reliant on social media for education, with 79% using platforms like TikTok and Instagram for research compared to 63% of Millennials. They are highly reliant on social media for
Buyers come from a wide range of economic backgrounds, though higher household incomes correlate with more frequent purchases.