Art | Who Buys

: One in five HNWIs collect art. In 2024, female HNWI collectors outspent their male counterparts by 46%, showing a strong preference for works by female artists and newly discovered talent.

: Highly motivated by personal enjoyment (96.3%) and community belonging (38%). They are the most active buyers of digital art and collectibles like luxury sneakers. who buys art

: New York remains the global epicenter, accounting for up to 90% of U.S. sales value. However, regional hubs in the Western U.S. (California, Washington) now account for 35% of overall U.S. art spend. : One in five HNWIs collect art

: The primary leaders in spending on decorative art and prints. They are also more likely to view art as a financial investment compared to older peers. who buys art