In 2020, the slogan was updated to "What Happens Here, Only Happens Here," shifting focus toward the city's unique, high-energy entertainment and dining experiences that can't be replicated elsewhere. Current State of Vegas (2025–2026) As of early 2026, the "Sin City" landscape is changing: What happens in Vegas gets posted on Instagram
Created by the Las Vegas Convention and Visitors Authority (LVCVA) and ad agency R&R Partners, the campaign aimed to shift the city's image from a pure gambling hub to a place of . The Evolution of the Slogan
The phrase isn't just a movie title; it is one of the most successful advertising slogans in history, originally launched in 2003 as "What Happens Here, Stays Here" .
Its success inspired a 2008 film starring Cameron Diaz and Ashton Kutcher, several The Hangover sequels, and numerous songs.