At its height, it was a multi-level marketing (MLM) firm that claimed to be a "financial wellness company" designed to help people "save, manage, and make money". However, an in-depth feature by This American Life highlighted how members often recited this three-part mission so precisely it became "a bit weird" to outsiders. Key Features of the WakeUpNow Phenomenon:
If you were instead looking for information on , you might find the Cortisol Awakening Response interesting. This is the natural, deliberate spike in cortisol your body triggers to help you wake up and feel alert; failing to hit this peak is linked to increased anxiety and morning "brain fog". WAKE UP NOW
: The company gained massive traction through social media, where young "distributors" posted hundreds of enthusiastic videos showcasing luxury lifestyles they claimed were funded by the company. At its height, it was a multi-level marketing
: Members paid for access to "The Hub," a digital marketplace for various unrelated products and services. This is the natural, deliberate spike in cortisol
: Despite its viral growth, the company abruptly went out of business in early 2015, leaving behind a legacy as a cautionary tale of the "network marketing" industry.