: Ensure your primary subject (the signal) pops against the background. Using high contrast (both brightness and color) helps with "signal detectability". 3. Use Content Frameworks
Structure your visuals using proven types to communicate complex ideas quickly.
: Build your personality over time through consistent aesthetics and life experiences so your work is instantly recognizable.
Before designing, differentiate your "signal" (your unique perspective or value) from the "noise" (generic trends or fluff).
Backgrounds and the evolution of visual signals - ScienceDirect