Determine how you will measure if the feature works (e.g., faster task completion, fewer support tickets). 🗺️ Phase 2: Map the Journey (Ideation) UX is about the flow, not just the single screen or button.

Write requirements as: "As a [user type], I want to [action] so that [benefit]."

Map the "perfect" journey, then plan for what happens when things go wrong (e.g., no internet, incorrect input). ✍️ Phase 3: Sketch and Prototype (Design)

Testing reveals "blind spots" that the product team might have missed.

If a user has to pause to figure out what to do, the UX has failed.

Launch a "Minimum Viable Product" (MVP) to gather real-world data before building the full-scale version. 💡 Key UX Principles to Remember

Before building, you must validate that the feature actually needs to exist.