It turned street legends into international icons through the famous "Mixtape Tour," challenging giants like Nike by celebrating playground-style play.
This episode of the Untold series explores how the brand transformed NYC streetball into a global phenomenon before its eventual decline. The Rise and Fall of AND1 Untold: The Rise and Fall of ... 2022 - 68 min...
The brand went from $0 to $65 million in just 18 months by capturing the raw, underground energy of basketball and hip-hop. It turned street legends into international icons through