Season 1 of introduces Betty Suarez, a smart but fashion-challenged young woman from Queens who lands a job as an assistant to Daniel Meade, the editor-in-chief of high-end fashion magazine Mode . The season focuses on Betty navigating the cutthroat fashion industry while dealing with her family's struggles and the office politics at Meade Publications. Season 1 Overview Premiere Date: September 28, 2006. Total Episodes: 23 episodes.
Betty is hired by CEO Bradford Meade specifically because she is "plain," ensuring Daniel stays focused on work rather than his assistants. Major storylines include the mystery surrounding former editor Fey Sommers' death and Daniel’s rivalry with creative director Wilhelmina Slater. Key Characters & Cast Ugly Betty - Season 1