Per View Buys: Ufc Pay

The decision to abandon the PPV model follows a significant downward trend in sales for milestone events and a shift in business strategy toward guaranteed media rights revenue.

The era of Pay-Per-View (PPV) as the primary revenue driver for the UFC is ending. Following a period of declining buy rates and rising costs for consumers, the promotion has signed a landmark with Paramount Plus and Sky Dance . Starting in 2026, all numbered UFC events and "Fight Night" cards will stream exclusively on Paramount+ in the U.S. at no additional cost to subscribers. The Shift from PPV to Streaming ufc pay per view buys