: It helps important words stand out, like a big, bold headline on a poster. Key Terms to Know

: Just like your voice can sound happy, serious, or excited, typography sets the "mood" of a message.

Typography is the art and technique of arranging letters and text to make it easy to read, clear, and visually appealing to the reader. It is essentially how we bring text to life and give it a "voice" or personality. Why Typography Matters

: Letters without "feet" (e.g., Arial). "Sans" means "without" in French. These often look more modern and clean.

: Letters with little "feet" or decorative edges at the ends (e.g., Times New Roman). They often look more traditional.

: A typeface is the design of the letters (like the "family" name, such as Arial), while a font is a specific version of that design (like Arial Bold or Arial Italic). Serif vs. Sans Serif :