: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.
In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch twitter buys periscope
: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success : The integration provided a new platform for
Following its public launch in March 2015, Periscope quickly became a cultural phenomenon, earning the title of from Apple later that December. It gained notoriety for its use in citizen journalism and political events, such as when Democratic members of the U.S. House of Representatives used it to stream a sit-in when official C-SPAN cameras were turned off. Strategic Rationale and Launch : Periscope allowed everyone
Technically, Twitter began integrating Periscope's core features directly into its main application as early as late 2016, allowing users to "go live" without needing a separate app. Decline and Discontinuation