Ned represents the fickle nature of creativity. He only dives into the pool once the chlorine levels are just right, at which point his antlers grow, signifying creative flourishing.
The official music video for , released on January 22, 2019, serves as a poignant visual metaphor for the creative process and mental health. Directed by Mark C. Eshleman of Reel Bear Media, the video introduced the fan-favorite character Ned , a small creature representing Tyler Joseph 's creativity. Narrative and Visual Metaphors
The video depicts Tyler and cleaning and filling a dirty swimming pool with water and chlorine. As they work, they are watched by Ned, a white, furry creature with antlers and bat-like ears. twenty one pilots - Chlorine (Official Video)
The video became an immediate viral hit among the band's fanbase, known as the Skeleton Clique.
The video concludes with Tyler sitting in an empty pool with Ned, offering him a cup of an unknown substance. Ned’s refusal to drink highlights the delicate balance between the creator and their creative drive. Production Details Director: Mark C. Eshleman (Reel Bear Media). Ned represents the fickle nature of creativity
Watch the official music video for Chlorine to see the debut of Ned and the visual representation of Tyler Joseph's creative process: twenty one pilots - Chlorine (Official Video) twenty one pilots YouTube• Jan 22, 2019
As of early 2026, it has surpassed 646 million views on YouTube . Directed by Mark C
The act of adding chlorine symbolizes the painful but necessary process of songwriting, which "cleanses dark impulses".