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: At the time of release, Timbaland described her as his new protégée, comparing her visual presence to Angelina Jolie and her vocal style to Amy Winehouse.
: Her contribution to the track marked another successful collaboration with Timbaland, following their massive success with her album Loose and the 2007 hit " Give It to Me ".
Watch the official music video for a visual demonstration of the song's dark, vampire-inspired concept:
The song was produced by Timbaland and Jerome Harmon. Timbaland has stated that the creation of the track was heavily inspired by the popularity of the vampire saga at the time. It features Timbaland’s signature beat-heavy production, characterized by synth-heavy hooks and a dark, atmospheric vibe that fits its supernatural themes. Music Video
Directed by Paul "Coy" Allen, the music video lean into the vampire theme:
: Nelly Furtado appears in the video to perform her verse, and Timbaland plays a mysterious character who monitors the unfolding supernatural events. Key Collaborators
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