In 2023 | This Video Premiers
While many of these "2023" videos were jokes, scheduling content in advance is a legitimate strategy used by professional YouTubers to maintain consistency: A Year on YouTube, 2023 - YouTube Culture & Trends
The phrase "THIS VIDEO PREMIERS IN 2023" was a widespread YouTube phenomenon where creators used the platform's scheduling and premiere tools to create placeholders for videos years before their release. While often appearing as a glitch or a meme, this practice served as a unique digital time capsule and a way for creators to engage with long-term audience curiosity. The Mechanics of the Trend THIS VIDEO PREMIERS IN 2023
: Many videos scheduled for 2023 were intended to discuss "the future," which arrived in the form of generative AI tools that fundamentally changed video production. While many of these "2023" videos were jokes,
In the context of YouTube culture, 2023 was a year of massive transition, often cited as the "pivot point" for several major platform shifts: In the context of YouTube culture, 2023 was
: These videos would often appear in "Recommended" feeds or search results. Users would click out of curiosity, only to find a countdown that lasted years.