The Weeknd - Often (nsfw) -

: Critics have noted that while the lyrics brag about sexual prowess, the delivery makes the lifestyle sound like an "absolutely exhausting burden". It captures that 3 a.m. nihilism where excess meets emptiness. 2. Visual Storytelling: Sam Pilling’s Hotel Noir

When Abel Tesfaye released the NSFW music video for "Often" in 2014, it didn't just promote a single; it solidified the "nocturnal" aesthetic that would define an entire era of R&B. 1. The Sound of "Exhausting Luxury" The Weeknd - Often (NSFW)

: The track produced one of his most iconic flexes: "She asked me if I do this every day, I said, 'Often'" . : Critics have noted that while the lyrics

The official video, directed by Sam Pilling , is a masterclass in voyeuristic cinematography. The Sound of "Exhausting Luxury" : The track

Does "Often" represent the peak of Abel’s dark R&B era, or did he perfect this vibe later on After Hours ? The Weeknd – Often Lyrics - Genius

"Often" was a major turning point that proved The Weeknd could bring his "sordid" and "unsettling" themes into the mainstream without losing his edge.