The film's release faced significant challenges due to real-world tragedies. In France, marketing was permanently removed from digital advertising following the July 14, 2016, terrorist attack in Nice, which occurred on the actual Bastille Day [13]. These events, along with the 2015 Paris attacks, led to the film's title change and more muted marketing in certain regions [5, 12, 15].
as Michael Mason, a young American con man and pickpocket living in Paris [4, 7]. The Take(2016)
Released in the UK on April 22, 2016, and in the US on November 18, 2016 [11, 20]. The film's release faced significant challenges due to