: Corgan recently shared that one of the video's most famous shots was actually a filming mistake that worked so well it was kept in the final cut. Critical Legacy
: The video was filmed in one continuous long take using a motion-control camera . It utilized a pioneering technique where the camera speed and the actors' movements were mathematically synced to create a "time-warp" effect—Billy Corgan appears to sing at a normal pace while the world around him moves in fast or slow motion. The Smashing Pumpkins - Ava Adore (Official Music Video)
: Reflecting the high-budget era of 90s alternative rock, the production cost approximately $800,000 . : Corgan recently shared that one of the
Smashing Pumpkins' Billy Corgan: Iconic Music Video Was an 'Accident' : Reflecting the high-budget era of 90s alternative
Released in 1998 for the lead single of the album Adore , the music video for "" remains a landmark of late-90s gothic aesthetics and technical ambition. Directed by Dom and Nic , the video is famous for its seamless, single-take appearance and its haunting, high-fashion vampiric style. Key Highlights of the Video
Often cited by fans as one of the greatest music videos of all time , "Ava Adore" perfectly captured the band's transition from the grunge-heavy Mellon Collie era to the electronic, somber experimentation of Adore . Its influence can still be seen in modern music videos that play with frame rates and long-take choreography.
: Moving away from the Victorian whimsy of "Tonight, Tonight," this video embraced a dark, gothic-industrial look. Billy Corgan’s tall, pale, and caped appearance became one of his most iconic visual eras.