The Si Unit For Cuteness. Today

While the International Bureau of Weights and Measures (BIPM) remains curiously silent on the matter, the scientific and humorist communities have stepped in to fill the void. The Proposed Unit: The Button

When we encounter these "high-Button" stimuli, our brains release and oxytocin , activating the same reward systems as delicious food or winning a prize. Comparisons in the "Unusual Units" Hall of Fame The SI Unit for Cuteness.

Because cuteness often operates on an exponential scale, we use standard SI prefixes to handle the extremes: 1 kiloButton ( kBtk cap B t While the International Bureau of Weights and Measures

The definition is simple: is equal to the cuteness of one "garden-variety" dog. ): A level of cuteness that could potentially

): A level of cuteness that could potentially destabilize a small workplace. Think of a basket of kittens wearing bowties. 1 milliButton ( mBtm cap B t

According to popular math humorist Ben Orlin of Math with Bad Drawings , the fundamental unit of cuteness is the (

The SI Unit for Cuteness: Measuring the "Aww" Factor We measure distance in meters, mass in kilograms, and time in seconds. But in a world filled with golden retriever puppies and tiny knitted hats, how do we quantify the overwhelming urge to squeal?