: Concerns selecting the right platforms and formats to deliver narratives for maximum effect.
: The book argues that storytelling is not just about creativity but requires a functional "story engine" and consistent delivery to be effective. About the Authors The Laws of Brand Storytelling: Win--And Keep--...
: Focuses on defining the brand's identity. Key sub-laws include: The Purpose Law : Establishing the "why" behind your brand. : Concerns selecting the right platforms and formats
is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws Key sub-laws include: The Purpose Law : Establishing
: Centers on fostering long-term loyalty by interacting with and listening to the audience. Key Themes and Takeaways
The authors organize their "laws" into six major categories that guide a brand through the entire storytelling lifecycle:
: Guides brands in sourcing stories through actionable intelligence and looking beyond the obvious.