is a popular business parable by Bob Burg and John David Mann . It tells the story of an ambitious young salesman named Joe who learns that shifting his focus from "getting" to "giving" is the secret to extraordinary success.
: Income is determined by the number of people served and how well. Influence : Placing others' interests first. The Go Giver
: Offering your true self as the most valuable gift. Receptivity : Staying open to receiving. is a popular business parable by Bob Burg