The Food That Built America Season 3 - Episode 1 -

The episode highlights how franchising became a "land grab" across the American suburbs.

James McLamore and David Edgerton used open flames to distinguish their taste from the fried patties of rivals. The Food That Built America Season 3 - Episode 1

The episode focuses on the high-stakes rivalry between and McDonald’s . While McDonald's pioneered the "Speedee Service System," Burger King fought back by targeting the one thing McDonald's wouldn't do: customization. 💡 Key Innovations The episode highlights how franchising became a "land

Created in 1957, it was designed to be a "meal in a bun," dwarfing the standard small burgers of the era. 🚀 Rapid Expansion The Food That Built America Season 3 - Episode 1