The Engineering - Of Consent

: Setting clear, specific goals for what the public should think or do.

: Calculating available tools and budgets. The engineering of consent

" The Engineering of Consent " is a seminal essay by Edward Bernays, first published in 1947 and later expanded into a book in 1955. Bernays, often called the "father of public relations," argued that in a democratic society, leaders must use scientific principles to persuade and win over the public to achieve socially constructive goals. : Setting clear, specific goals for what the