The song is famous (and was initially polarizing) for its sharp contrast between nostalgia and aggressive electronic dance music (EDM).
: The video features a recurring circular motif and high-speed camera work that mimics the frantic energy of the song’s beat drop. The song is famous (and was initially polarizing)
: The video utilizes "Dirty Bit" effects where characters' heads and bodies transform into 3D pixels and digital blocks. The song is famous (and was initially polarizing)
: Much of the action takes place in a dark, neon-lit digital cityscape. The song is famous (and was initially polarizing)
Directed by Rich Lee, the music video is a heavy showcase of CGI and "glitch" aesthetics, reflecting the transition from The E.N.D. era to The Beginning .