: It is easier to plan 12 weeks accurately than a full year.
is a high-performance execution system designed by Brian P. Moran and Michael Lennington that redefines the standard calendar year . Instead of viewing a year as 12 months, this framework treats every 12-week cycle as a standalone "year," creating a consistent sense of urgency and focus. Core Philosophy: Ditching "Annualized Thinking" The 12 Week Year
: The system encourages setting only 1–3 primary goals per cycle to ensure they receive adequate attention. The 12 Week Year Framework : It is easier to plan 12 weeks accurately than a full year