In the early 2010s, the "travel zoom" category was the frontier of consumer photography. The Olympus SZ-11
: These files were "ready to post," designed to work seamlessly with the burgeoning social media platforms of the time. Creative "Magic" in Motion Sz (11) mp4
: It allowed for 1280 x 720 HD video at 30 frames per second without instantly filling up an SD card. In the early 2010s, the "travel zoom" category
Before this era, many digital cameras used the bulky AVI format or proprietary codecs that were a nightmare to share. The In the early 2010s
utilized the format. This was significant because: