Paper Title: Brand Name Rebels: Masculinity and Corporate Dystopia in Harley Davidson and the Marlboro Man 1. Introduction: The Cult of the Flop
: Introduce the film as a 1991 action vehicle starring Mickey Rourke and Don Johnson that was panned by critics and bombed at the box office. subtitle Harley Davidson and the Marlboro Man
: Note how it found a second life among motorcycle enthusiasts and fans of early 90s "macho trash". Paper Title: Brand Name Rebels: Masculinity and Corporate