The core of "CHEESE" lies in its lyrical and visual confrontation with "antis" (haters). The song uses "Cheese" as a double meaning: both as the phrase said when smiling for a camera and as a metaphor for something "funny" or "cheesy".
The music video, described as having a "mala taste" aesthetic, uses chaotic and colorful imagery to reflect the group's "noisy" identity. Stray Kids "CHEESE" Video
: The lyrics directly reference past criticisms of their music. For example, they mock people who laughed at the "DU DU DU" chorus of "God's Menu" and the intense hook of "Side Effects". The core of "CHEESE" lies in its lyrical
: The setting, filled with graffiti-laden backdrops and neon lights, mirrors the track's rebellious energy. : The lyrics directly reference past criticisms of
: Fans and critics have interpreted the mention of various cheeses (parmesan, cheddar, blue cheese) followed by "freeze" as a jab at haters being "lactose intolerant"—meaning they simply can't "digest" or handle Stray Kids' unique flavor of music. Visual Symbolism & Style
The music video by Stray Kids is far more than a playful B-side visual; it is a high-energy, defiant anthem designed as a direct response to their critics. Released in September 2021 as part of their second full album, NOEASY , the video serves as a sarcastic "thank you" to haters who have mocked their experimental sound. A Masterclass in Sarcastic Defiance
: Throughout the video, members like I.N and Seungmin interact directly with cameras. Seungmin’s camera is a recurring motif in Stray Kids' lore , often seen as a tool to "save progress" or document their journey through different "stages" of their career.