Steal Time From Others & Be The Best Gui -

Don't ask the user to configure what you can infer.

If the GUI knows what the user did last, it shouldn't ask them to find their place again. 4. The Result: Radical Loyalty Steal Time From Others & Be The Best GUI

Don't design for "engagement." Engagement is often just a polite word for wasting time. Design for velocity . Steal every unnecessary second back from the machine and return it to the human. Don't ask the user to configure what you can infer

Users don’t love a GUI because it’s "pretty." They love it because it makes them feel like a faster, smarter version of themselves. When your interface allows a human to accomplish in three seconds what takes thirty seconds elsewhere, you haven't just built a tool—you’ve extended their lifespan. The Result: Radical Loyalty Don't design for "engagement

When we say "Steal Time From Others," we mean making your tool so much faster than the alternative that using any other software feels like a waste of a life.