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Integrate directly with e-commerce platforms like Shopify to see if an ad actually leads to a purchase, rather than just "likes".

“I've found that using a combination of UTM links and dedicated promo codes helps a ton, especially for tracking gifted campaigns without losing track of data.” Reddit · r/influencermarketing sprawdzam_co_reklamuja_influencerzy

Monitor how the same ad campaign performs across Instagram, TikTok, and YouTube in one view. This helps identify which platform offers the best "vibe" for specific products. Integrate directly with e-commerce platforms like Shopify to

“Find one that can track Assisted Conversions. You want to see if an influencer 'warmed up' the lead, even if they didn't get the final click.” Reddit · r/influencermarketing sprawdzam_co_reklamuja_influencerzy