Paradoxically, while it replaced the anime-centric Animax, Sony YAY! returned to anime in late 2022 and 2023, airing massive titles like Naruto , Shin-chan , and Jujutsu Kaisen through partnerships with Crunchyroll. Sony YAY! Ident Milestones Summary Channel Name Core Branding/Logo Style 2004–2006 Animax India Classic Blue Logo, 12-hour Hindi feed. 2006–2010 Animax India Updated Animax logo, English-centric. 2010–2017 Animax India Modernized "A" logo; mostly English anime. 2017–2022 Sony YAY!
The channel launched with four flagship shows: Guru Aur Bhole , Sab Jholmaal Hai , Prince Jai Aur Dumdaar Viru , and Paap-O-Meter .
Bright, multi-colored bubble-style logo; focus on local toons. Sony YAY!
A major logo refresh occurred on May 4, 2010. During this period, the channel faced distribution challenges and was eventually pulled from major DTH providers before briefly returning in 2016. The Launch of Sony YAY! (2017 – 2022)
The channel shifted its focus toward an English-language feed, dropping its Hindi programming in August 2006.
The history of is a significant chapter in Indian children's television, evolving from a niche anime provider into a major regional powerhouse. Although the "Sony YAY!" brand officially launched in 2017 , its roots in India's television landscape trace back to 2004 through its predecessor, Animax . The Animax Era (2004 – 2017)
By 2020, it became the first kids' channel available in several regional languages, including Hindi, Tamil, Telugu, Malayalam, Bengali, and Kannada.
Launched on July 4, 2004, with a 12-hour Hindi feed. The logo was the classic blue Animax wordmark.