: The era of perfect, highly-filtered AI content is giving way to a "raw, unedited reality".
: Technical outdoor gear and high-end activewear (e.g., Alo Yoga or Adanola) remain the "permanent school uniform".
: The classic "mall rat" culture is returning as teens seek offline places to socialize. Malls and retail villages are being reimagined as cultural hubs where 60% of youth visit primarily to socialize rather than shop.