Silentгі - Watch Me (whip/nae Nae) Now

Despite mixed reviews from critics—some calling it "annoying"—the song's commercial momentum was unstoppable:

Released on May 5, 2015, by Silentó became a defining cultural phenomenon of the 2010s. The debut single from the then 17-year-old Atlanta rapper transformed from a SoundCloud upload into a global dance craze. The Viral Formula SilentГі - Watch Me (Whip/Nae Nae)

Inspired by Martin Lawrence's "Sheneneh" character, featuring an open-hand wave. The track’s success was driven by its simple,

The track’s success was driven by its simple, instructional lyrics that guided listeners through a medley of popular Atlanta dance moves: A move involving a driving-like arm swing. Chart & Commercial Success

A strategic partnership with the digital media company propelled the song's reach. By enlisting 50 dance creators to post tutorials, the campaign generated over 250 million views in less than three months. Chart & Commercial Success