Like Crazy By Sabri Suby - Sell
: Use platforms like Reddit or Facebook Groups to find your audience's "HALO" (Hopes, Apprehensions, Loves, and Opinions). Phase 2: Create a High-Value Content Offer (HVCO)
: Only 3% of your market is ready to buy right now. The remaining 97% are either "gathering information" or "not thinking about it," which is where the real revenue opportunity lies through nurturing. Sell Like Crazy by Sabri Suby
Craft an offer that is so good your customers feel stupid saying no. : Use platforms like Reddit or Facebook Groups
Instead of a direct sales pitch, lead with value to solve an urgent problem. "If we don't hit X
: Focus on the 20% of activities—marketing and sales—that drive 80% of your revenue.
: Use bold guarantees (e.g., "If we don't hit X, you don't pay") to remove the fear of buying.