[s2e7] On The Market -

: Don't try to solve the entire brand identity at once. Breaking it down helps uncover better solutions.

Loom has changed how we communicate at work, but behind the scenes, their design team had to evolve just as quickly. Stewart discusses the transition from being a small startup to a global brand that needs to appeal to everyone from individual creators to enterprise teams. The "Creative Jam" Process [S2E7] On the Market

: The team reconvenes to decide which directions feel right for the next stage of the project. Key Takeaways for Marketing Designers : Don't try to solve the entire brand identity at once