Depending on what you are playing or watching, this most likely refers to one of the following: 1.
"Wayward Pines" Choices (TV Episode 2015) [S1E6] Choices
Buying premium outfits in S1E6 often unlocks a [+1 Dignity] or [Renown] bonus, which is essential for certain story achievements. Depending on what you are playing or watching,