Rolex Watches Today

: Launched the Submariner, the first divers' watch waterproof to 100 meters.

Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, originally as "Wilsdorf & Davis". The company moved to Geneva in 1919 and has since been responsible for several industry "firsts": rolex watches

: First wristwatch to receive the Swiss Certificate of Chronometric Precision. : Launched the Submariner, the first divers' watch

Rolex remains the preeminent name in luxury horology, a status cemented by its secretive Swiss manufacturing, iconic designs, and a robust secondary market. As of April 2026, the brand has navigated a significant global price adjustment while simultaneously refreshing its core collections at major trade events like Watches and Wonders. 🕰️ Historical Milestones : Launched the Submariner