Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.
"Down Below" remains one of Roddy’s most celebrated tracks, often cited by fans as "real motivation". Its popularity even led to a unique "Trap Symphony" version, where Roddy performed the hit alongside an eight-piece orchestra, further proving the song’s timeless appeal. Directed by JMP (with cinematography by Mike Koziel),
: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of. : Look for the striking shots of money
: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance. Production & Aesthetic Released as a breakout visual
: High-end cars like the Bentley Coupe and Porsche, along with "stars in the Wraith roof," serve as literal and figurative symbols of how far he’s come from "the bottom". Production & Aesthetic
Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom.
: Produced by Avedon and the legendary Scott Storch , the track's melodic trap beat provides the perfect emotional backdrop for Roddy's introspective rhymes. Legacy & Impact